Perspectives addresses one of the biggest issues facing people creating online content who participate in a number of different online communities: cross platform publishing. What Perspectives does is "normalize" the content and allow it to be posted to any number of different online platforms (e.g. Tribe, eBay, a blog). iUpload demonstrated how a bank is using Perspectives to create secure blogs to communicate individually and securely with each of their customers. Look for a video interview with iUpload later today.